Meta Tracking That Gives Your Ads Clean Conversion Data

Yes, in most cases. Meta recommends running both. The pixel captures browser context such as the fbp cookie and page behavior, while the Conversions API sends events from your server. Running both with deduplication gives Meta the most complete view of each conversion.

Event match quality is a score in Events Manager that reflects how well the customer information sent with an event can be matched to a Meta account. It is influenced by parameters such as hashed email, phone, external ID, fbp and fbc. We review which parameters you send and add the ones you can legitimately collect.

It removes the technical causes we can control, such as missing events, duplicate purchases and wrong values. Meta will still report differently from your store because it uses its own attribution windows and modeled conversions. We explain which differences are expected and which point to a tracking problem.

App Tracking Transparency and browser privacy features limit what the pixel can observe. Meta relies on Aggregated Event Measurement and modeling for some of that traffic. Sending server events with good customer data and a verified domain gives Meta more to work with.

Yes. We connect the pixel and the Conversions API to your consent management platform so events follow the choices visitors make. The exact rules depend on your regions and your legal guidance, which we follow rather than set.

Yes. We request partner access to your Meta Business portfolio and your Google Tag Manager container. Everything we build stays in your accounts, and we document it so your team or future agencies can maintain it.