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● Case studies

Representative implementation examples.

How we approach common tracking problems, shown as architecture and implementation detail. Results are published only after client verification.

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01 Implementation examples

Problem, architecture, implementation.

Representative examples of the tracking work we do. Metrics are shared only with client approval.

01Ecommerce

Ecommerce tracking for a Shopify store

Industry
Ecommerce store running Google Ads
Challenge
Google Ads conversion data was incomplete, so reporting and bidding were working from partial information.
Tracking problem
Purchases were not reaching Google Ads reliably and conversion data could not be trusted for optimization.
Implementation
Complete GA4, GTM and Google Ads conversion tracking with Enhanced Conversions.
Platforms
GTMGA4Google AdsEnhanced ConversionsShopify
QA
Tested in tag preview and platform debug tools before go-live.
Result
Verified result available upon approval.
Architecture
Implemented data flowIllustrative
  1. Checkout
  2. DataLayer
  3. Tag Manager
  4. GA4
  5. Google Ads
02Lead generation

Lead tracking and attribution

Industry
Lead generation business
Challenge
Form leads could not be matched to the ad clicks that drove them.
Tracking problem
Form submissions were not recorded as structured events, and qualified leads never flowed back to Google Ads.
Implementation
dataLayer form events, GA4 key events and Google Ads offline conversion imports.
Platforms
dataLayerGTMGA4Google AdsOffline conversions
QA
Tested in tag preview and platform debug tools before go-live.
Result
Verified result available upon approval.
Architecture
Implemented data flowIllustrative
  1. Ad Click
  2. Form
  3. GA4
  4. CRM
  5. Google Ads
03SaaS

Meta Conversions API

Industry
SaaS product
Challenge
Meta signups were under-reported after browser privacy changes.
Tracking problem
Browser-only Pixel events were being lost, so Meta saw fewer signups than actually happened.
Implementation
Meta Pixel and Conversions API with event deduplication.
Platforms
Meta PixelConversions APIServer-sideDeduplication
QA
Tested in tag preview and platform debug tools before go-live.
Result
Verified result available upon approval.
Architecture
Implemented data flowIllustrative
  1. Browser event
  2. Server event
  3. Deduplication
  4. Meta
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