Guides for better marketing measurement.
Practical, no-fluff resources on conversion tracking, analytics and server-side measurement.
Tracking guides and analytics articles.
Seven topics, written from real implementation work. Articles appear here as they are published.
- 01
Tracking Guides
Practical guides on GTM, GA4, Google Ads and Meta tracking setups.
Coming soon - 02
Analytics
How to read, validate and act on the data your tracking collects.
Coming soon - 03
Server-Side Tracking
When server-side measurement makes sense and how it is structured.
Coming soon - 04
Google Ads
Conversion actions, Enhanced Conversions and the signals Smart Bidding learns from.
Coming soon - 05
Meta Tracking
Pixel, Conversions API, deduplication and match quality explained.
Coming soon - 06
Ecommerce
Ecommerce dataLayer, funnel events and revenue that matches your store.
Coming soon - 07
Conversion Tracking
Consistent conversion definitions, correct values and deduplication across platforms.
Coming soon
Frequently asked questions.
Straight answers about how we work. Something else? Talk to GrowthUper
What does GrowthUper do?
GrowthUper is a conversion tracking and analytics agency. We plan, implement and fix measurement for Google Ads, GA4, Google Tag Manager, Meta Pixel and Conversions API, and server-side tracking, so the data behind your marketing decisions is tested and documented.
What is conversion tracking?
Conversion tracking records the actions that matter to your business, such as purchases, leads, signups or calls, and connects them to the ads and channels that drove them. Ad platforms use this data to report results and to optimize bidding.
Do you work with Google Ads?
Yes. We set up and audit Google Ads conversion actions, Enhanced Conversions, offline conversion imports and GA4 links, and make sure values and counting settings are correct.
Do you work with Meta Ads?
Yes. We implement Meta Pixel and the Conversions API together with proper event deduplication, standard events and parameters, and data quality checks in Events Manager.
Can you set up GA4 and Google Tag Manager?
Yes. We build GA4 properties and GTM containers from scratch or clean up existing ones, including a structured dataLayer, key events, ecommerce events and documentation.
Do you provide server-side tracking?
Yes. We deploy server-side Google Tag Manager and connect it to GA4, Google Ads and Meta Conversions API to improve data durability and control over what is sent to each platform.
Can you fix existing tracking problems?
Yes. Most projects start with an existing setup that has missing events, duplicate conversions or broken attribution. We diagnose the root cause and fix it rather than adding more tags on top.
Do you work with Shopify and WooCommerce?
Yes. We implement ecommerce tracking on Shopify and WooCommerce, including purchase, add to cart and checkout events with correct values, currency and transaction IDs.
How long does tracking implementation take?
It depends on the platforms involved and the complexity of your site. A focused setup is usually a matter of days, while server-side or multi-platform builds take longer. You get a clear timeline after the audit.
Can you audit our existing tracking setup?
Yes. The free tracking audit reviews your current tags, conversion actions and data flow, and highlights where data may be missing, duplicated or misattributed, with clear next steps.
Stop guessing. Start measuring.
Get a professional review of your tracking setup and see where your marketing data may be leaking.
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